Content must be on-going. New content needs to be constantly distributed about your company and added to your site. Don’t just publish content for content’s sake, that will get you in trouble, but publish content that is unique, original, interesting, engaging and newsworthy. If you are stuck, refer to the section above for ideas or hire a Marketing Director or PR Director or a firm to do it for you.
There are lots of PR and Marketing firms out there that do exactly what you are looking for. The key is to find the right one and that takes a lot of due diligence.