Even with all the success that you might currently be enjoying, one well-placed bad review will hurt your company.
Managing your online marketing reputation is a small, but very significant part of an overall online marketing strategy designed to increase visibility to develop new B-to-B and B-to-C clients.
While bad reviews are to be expected (you can’t make everyone 100 percent happy), if there is not a strong counterattack, damage can be substantial. Especially, if the review is malicious.
The fact that anyone can post anything online is a mixed blessing. On the one hand, customers and clients can post wonderful comments about a company. However, some companies have found, much to their horror, the posting of half-truths or outright lies about them.
Unfortunately, today image is everything, especially when so many people aren’t as informed as they could be when choosing what to believe. And because so much research happens online these days, every businessperson needs vigilant online reputation management to stay on top of the chaos
The following plan can provide you and your company a solid online image foundation. I recommend you find the right professional to execute it and monitor it constantly. Ben Franklin might not have had an inkling about the information highway, but he was absolutely right when he said that “an ounce of prevention is worth a pound of cure”.
Nothing is static. Think of the information below as a guideline. This is a living, breathing, evolving document, thus many things will change and we will adapt. But I know from experience with my clients that this strategy works!