“Think you can, you can. Think you can’t, you can’t. Either way, you’re right.” – Henry Ford
“Innovation distinguishes between a leader and a follower.” – Steve Jobs
“You miss 100% of the shots you don’t take.” – Michael Jordan
“Business has only two functions: Marketing and Innovation” – Peter F. Ducker
“Proper Prior Planning Prevents Piss Poor Performance” – Unknown
“All it takes is one person, one deal and one opportunity to change your life forever.” – JT Foxx
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos
“Your premium brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffet
“Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.” – Steve Jobs
Time waits for no one. – unknown
Positioning and Branding
- Market yourself and your company as innovative thought leaders in your field as well as part of a company that values its customers and their experience before all else.
- Promote your track record and product offerings that solve problems.
- Position your company as a committed advocate that regularly communicates with its market.