of your Brand
Below are the five stages of branding. You might be familiar with them. Bear in mind that the more customers that you can nurture to the fifth, or Brand Advocacy stage, the more sales you will attract with less effort.
Sales increase exponentially when you reach the Brand Advocacy stage. Right now, you’re most likely at different stages with different customers.
The 5 Stages of Branding
Cultivating Your Brand
Here are the questions you want every qualified personal and business prospect to answer “yes!” to:
- Do they really know who your company is?
- Do they like you?
- Do they trust you?
In almost every business, the glue that makes customers stick comes from personal, positive interactions. Regardless of how automated your company is, you are not a faceless corporation. You are a service organization made up of competent, caring experts, thought leaders and innovators. Most importantly you produce products and services that help people.
The Best Way To Use This Site
The purpose of this site is to provide an overview, a blueprint, of what you should consider in order to successfully develop, market and present your brand online. My hope is that your read this site and develop the best course of action for your business before you spend dime one.
Rather than go in depth, it is important that you understand the big picture first. Only then does it make sense to craft an online strategy. The biggest mistake most people make is that after reading an article or two they decide, “I know what to do!” Inevitably, that leads to problems, or as one of my clients famously put it, “I know just enough to get myself in trouble”.
The point is, the more you know about what it is available, the better equipped you will be to determine what is needed to develop your specific online marketing plan.
If I can help one person avoid making costly mistakes, this site will be well worth the time and research that it took to write it.